University Medical Magazine

Vanderbilt University Medical Center.

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

Lund Virtual Medical Journal Makes Self-Archiving Attractive and Easy for Authors

This article highlights the importance of communication and collaboration with units outside the library to make self-archiving attractive to authors. The monthly electronic publication, Lund Virtual Medical Journal (LVMJ), published by the Department of Strategic Communication of the Faculty of Medicine at Lund University, started as a response to the need to increase the visibility of ongoing...

The responsibility is ours, and the search for solutions

Dr. Pedro Antonio Noguera is a professor of education at Harvard University. He is also past-president of the Berkeley School Board. Originally presented to the Latino Think Tank on Violence Prevention, Charles R. Drew University, Medical School in 1991, this analysis (© 1996) is published here by In Motion Magazine as a series of hyper-linked articles which can be downloaded in segments. All s...

A Critical Discourse Analysis of the Representations of Females in Printed Advertisements (Case study of Payame Yaghoot Medical health Iranian Journal)

AbstractPrint advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly women. This study examined print advertisements in local family and health magazine from a ...